Basics by Building their Own Dealership in a WBT
This global retailer’s youth-branded division wanted their learners to
understand and relate to their brand in the same way their millennial
A 30-minute web-based gamification course where learners earn coins and
the building blocks of a new dealership by successfully completing their
knowledge checks. The cumulative scoring system allows learners to use
their coins to buy product inventory at the end of the game.
Custom illustrations show the retail location in varying stages of completion,
along with the “extended metaphor”: Learners who demonstrate knowledge
of proper employee behavior “earn” staff members, and activities that quiz
on product knowledge are rewarded with showroom items.